FX Production Services

Drew Atienza, Immersive Environment Specialist


This is a compilation of projects and services of Drew Atienza. Drew is a visual tinkerer that exploits all technology, both ground breaking and time tested. Drew strives to bring unique and stunning visuals to life.

How they made that Spike Jonze HomePod Apple Commercial | AD WEEK

I have been waiting for a "behind the scenes" video of the ad below to come out as from what I could figure, used a lot of practical effects and minimal CGI:

Watching the below behind the scenes video, I was pleasantly surprised to see a lot of familiar faces from the SIA camp. 

What I really like about this ad is that it wasn't all CGI, they used a TON of practical effects. I believe that live entertainment is getting a bit dry with just a ton of screens around the stage. Make something like a practical effect on stage and it ups the wow factor. 

You can read the full article from AD Week by clicking HERE