FX Production Services

Drew Atienza, Immersive Environment Specialist

818.254.6960

This is a compilation of projects and services of Drew Atienza. Drew is a visual tinkerer that exploits all technology, both ground breaking and time tested. Drew strives to bring unique and stunning visuals to life.

How they made that Spike Jonze HomePod Apple Commercial | AD WEEK

I have been waiting for a "behind the scenes" video of the ad below to come out as from what I could figure, used a lot of practical effects and minimal CGI:

Watching the below behind the scenes video, I was pleasantly surprised to see a lot of familiar faces from the SIA camp. 

What I really like about this ad is that it wasn't all CGI, they used a TON of practical effects. I believe that live entertainment is getting a bit dry with just a ton of screens around the stage. Make something like a practical effect on stage and it ups the wow factor. 

You can read the full article from AD Week by clicking HERE

How Self-Driving Cars Use Lidar Laser Sensors to See | WIRED

An interesting video and read from WIRED for those that do not know what LiDAR is. As car technology develops this young technology, I can see it used in the future for the stage environment. As most automation systems do not actively "know" where an object is (it is inferred based on the 3D model being accurate, encoder feedback and nothing in the real-world being different or out of place in the 3D model), LiDAR could be used as a way to double check that everything is where the system believes it is. This system could be used as a safety check or "automated e-stop" if anything is out of place from what the automation system believes should be happening. I also believe once a system has been developed for the stage, this could feed into projection mapping, lighting, and sound systems as another way to do tracking. There are other technologies out there for 3D "real-time" analyzation like 3D Photometry (Like the TESLA uses), but you will still need something that translates those images into what it is seeing. 

VER LED & LIGHTING OPEN HOUSE

Hi all,

If you are in the Los Angeles area, come to VER (company I work for) LED & Media Server Open house on February 22, 2018 from 4pm to 8pm. Please RSVP HERE.

Here's a brief description:

 

LED Open House!

We’re hosting an open house celebration for our friends and clients at our LA LED facility, featuring the latest equipment, and the VER team behind it. Take a tour of the LED facility, get hands-on equipment demonstrations, grab a drink, and enjoy some delicious food and entertainment.


FEATURING:
ROE CB5, ROE BO2, Inarex BRC3, Revolution Flex 12, and more...


TOURS · EQUIPMENT SHOWCASES · DEMOS · REFRESHMENTS · DOOR PRIZES

 

Texas Instruments' New Headlights Dazzle With a Million Pixels | WIRED

FOR THE MOST part, digital technology is all about dumping things that move. Complex engines are giving way to simpler computer-controlled electric motors. Mirrorless cameras no longer have to flip mirrors out of the way to take photos, the way DSLR’s do. In the burgeoning lidar laser-sensor business, developers are embracing solid state systems that do away with all that spinning. CD players pulling music tracks from spinning discs? Adios.

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Modulo Pi Offers A Sneak Peek At Major New Features Of Its Media Server Solutions at ISE 2018 « PLSN

PARIS,– Exhibiting in Amsterdam at ISE 2018, Modulo Pi will give a sneak preview of the major new features for its media server solutions. Demos of the extensive capabilities of both Modulo Player and Modulo Kinetic, alongside a live-interactive experience, will be showing in booth K135, Hall 14, from February 6th to February 9th.

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When Wi-Fi Won't Work, Let Sound Carry Your Data | WIRED

IF YOU'VE EVER struggled to pair your phone with a Bluetooth speaker or set up a wireless printer, you know that it's often easier to connect to a server halfway around the world than to a gadget across the room. That's a problem as we increasingly use our phones to pay for stuff, unlock doors, and control everything from televisions to thermostats. No one wants to wait for coffee because the cash register can't detect their phone, or shiver in the cold because their watch is trying to connect to their neighbor's door lock instead of their own.

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This VR Experience Might Be as Close as It Gets to Flying - Creators

Suspended in a Hollywood-grade stunt harness with a VR headset strapped on your head, you fly above a mountainous landscape as the sun rises and falls in the distance. This is Airflow, a VR ride that makes you feel like you’re flying. Unlike Birdly, the VR bird simulator, Airflow relies on full suspension, simulating the gravity felt in freeform flight.

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DREW ATIENZA, FX PRODUCTION SERVICES LLC.