FX Production Services

Drew Atienza, Immersive Environment Specialist


This is a compilation of projects and services of Drew Atienza. Drew is a visual tinkerer that exploits all technology, both ground breaking and time tested. Drew strives to bring unique and stunning visuals to life.

Fox Sports’ new virtual studio runs on Unreal Engine

"Virtual sets have been around for quite some time, and we've done our fair share of using them," Zac Fields said. "But it's always been a struggle to give that sense of photo realism." Fields oversees Fox Sports' Graphic Technology and Integration department, which includes the addition of new gear during a studio build. He said the team started thinking about the idea of a virtual set about two years ago. Around 15 months ago, the network started getting staff familiar with the software and began tests. Then last winter, the broadcaster did a virtual show. Fields described this as a "full run-through" of a show on the virtual set that was built in Charlotte, North Carolina.

Original article from Engaget HERE

Mapping Matter - A projection study tool in your web browser!

A couple of weeks ago I had the pleasure of catching up with Francois, the main man behind Mapping Matter. I’ve personally used this toolset on several jobs and it really helps when you don’t have access to a 3D software package all rigged up with a lot of custom tools for doing what is needed in a projection study. There are several new updates to check out.

How they made that Spike Jonze HomePod Apple Commercial | AD WEEK

I have been waiting for a "behind the scenes" video of the ad below to come out as from what I could figure, used a lot of practical effects and minimal CGI:

Watching the below behind the scenes video, I was pleasantly surprised to see a lot of familiar faces from the SIA camp. 

What I really like about this ad is that it wasn't all CGI, they used a TON of practical effects. I believe that live entertainment is getting a bit dry with just a ton of screens around the stage. Make something like a practical effect on stage and it ups the wow factor. 

You can read the full article from AD Week by clicking HERE

How Self-Driving Cars Use Lidar Laser Sensors to See | WIRED

An interesting video and read from WIRED for those that do not know what LiDAR is. As car technology develops this young technology, I can see it used in the future for the stage environment. As most automation systems do not actively "know" where an object is (it is inferred based on the 3D model being accurate, encoder feedback and nothing in the real-world being different or out of place in the 3D model), LiDAR could be used as a way to double check that everything is where the system believes it is. This system could be used as a safety check or "automated e-stop" if anything is out of place from what the automation system believes should be happening. I also believe once a system has been developed for the stage, this could feed into projection mapping, lighting, and sound systems as another way to do tracking. There are other technologies out there for 3D "real-time" analyzation like 3D Photometry (Like the TESLA uses), but you will still need something that translates those images into what it is seeing. 


Hi all,

If you are in the Los Angeles area, come to VER (company I work for) LED & Media Server Open house on February 22, 2018 from 4pm to 8pm. Please RSVP HERE.

Here's a brief description:


LED Open House!

We’re hosting an open house celebration for our friends and clients at our LA LED facility, featuring the latest equipment, and the VER team behind it. Take a tour of the LED facility, get hands-on equipment demonstrations, grab a drink, and enjoy some delicious food and entertainment.

ROE CB5, ROE BO2, Inarex BRC3, Revolution Flex 12, and more...